• New Perk Gives Apple Employees 50GB of iCloud Storage
  Apple has introduced a new perk for Apple employees, giving them a free 50GB upgrade to their iCloud storage — a $100/year value. This is similar to the free MobileMe subscription that employees received until last year when iCloud replaced that service. The standard iCloud account includes 5GB of storage.

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  Earlier this year Apple employees were granted a new discount on Apple hardware, offering employees $500 off a Mac (excluding the Mac mini) or $250 off an iPad — and that discount was recently extended to the Retina MacBook Pro as well.

  
  

  

  

• No NFC in Next-Generation iPhone
  With Apple having announced its new Passbook digital wallet for iOS 6, speculation regarding the potential for the incorporation of near field communications (NFC) in the next-generation iPhone has ramped up. The technology would allow for contactless payments that could be closely incorporated into the Passbook functionality. Rumors of NFC capabilities for the next-generation iPhone received another boost of speculation after photos of an assembled front panel surfaced showing an unknown square feature that Japanese blog Macotakara said was part of the NFC system for the device.

  As part of an extensive analysis of likely features for the next iPhone, AnandTech laid out the case for why NFC is unlikely to appear in the device.
  

  Given the primarily metal backside of the new iPhone, it’s highly unlikely that NFC is in the cards for this generation. In fact, given the very little space at top and bottom dedicated to those glass RF windows, you can almost entirely rule it out.

  
  
  Next-generation iPhone front panel with feature incorrectly claimed to be for NFC (boxed in red)
  
  The well-connected Jim Dalrymple has now added his perspective on the matter, sharing a simple “Yep” confirming that AnandTech was correct in its conclusion: There will be no NFC capabilities in the forthcoming iPhone.

  
  

  

  

• T-Mobile USA Focused on ‘Selling Against the iPhone’ Starting September 21
  TmoNews reports (via Engadget) that it has received a pair of photos from T-Mobile USA’s internal news system announcing that the carrier will be rolling out new training programs focused on “selling against the iPhone”. The new training modules are being deployed on September 21, the rumored launch day for the next-generation iPhone in the United States.
  

  Perhaps it’s coincidental that the information for employees to utilize against the iPhone will drop on September 21st, a date being tossed around as a possible release date for the next-generation iPhone. Perhaps it’s just coincidence but we can’t envision a scenario in which T-Mobile would prepare their employees to sell against a product they are about to receive.

  
  
  T-Mobile is the only one of the four major U.S. carriers to not officially offer the iPhone, hampered by its use of 3G spectrum bands that are not supported by iPhone models released to date. That has not stopped customers from bringing their GSM iPhones to the carrier for use on its 2G network, and T-Mobile has been working to increase support for the over one million iPhones in use on its network even as it seeks to downplay the impact of its official absence to potential customers.

  Following its failed merger with AT&T, T-Mobile USA announced earlier this year that its work on refarming spectrum would make the carrier’s 4G HSPA+ network compatible with a broader range of devices, including the iPhone, by the end of 2012. Today’s report from TmoNews reveals that T-Mobile is also rolling out new Monthly4G SIM kits that are compatible with the iPhone 4S and 4 later this month, perhaps signaling an increased effort to attract iPhone customers as its iPhone-compatible HSPA+ network reaches critical mass.

  
  

  

  

• Apple Retail’s Emphasis on Profits Continues, Tied to Operational Perspective of Cook and Browett
  Earlier this month, we reported on several changes at Apple retail stores that were reportedly seeing some employees being laid off or seeing recent promotions being retracted, while other part-time employees were seeing their hours reduced significantly, in some cases to zero. Our report was followed several days later by an acknowledgement from Apple that the company had “messed up” in adjusting its staffing formulas for its retail stores.

  ifoAppleStore now takes a close look at the situation, tying changes in the philosophy of Apple’s retail experience to the passing of Steve Jobs and the operational focus of Apple CEO Tim Cook and new retail chief John Browett. At the most basic level, Jobs served as the champion for former retail chief Ron Johnson’s vision of Apple stores focused on consumer satisfaction, and without Jobs to protect that vision Apple has slipped into a numbers-focused perspective for its retail operations.
  

  Johnson was champion of customer satisfaction, designing and staffing the stores to provide a superior experience for visitors and buyers alike. He was able to win over Steve Jobs with the concept that revenue and profit should be a secondary goal of Apple’s retail stores.

  But in 2009, Jobs took six months of medical leave and put Tim Cook in charge of the company, including the retail stores. Cook is primarily an “operations guy,” sources explain, and his natural focus is revenues and profits, not customers. While Jobs was away, Cook and chief financial officer Peter Oppenheimer began to confront Johnson on his customer-centric retail philosophy—both felt the stores didn’t generate enough revenues to justify operating expenses.

  The report claims that Cook hired Browett to replace Johnson, who departed Apple to lead department store chain JC Penney last year, specifically because of his focus on “traditional concepts of retailing” that prioritize revenues and profits as the key performance metrics.

  
  
  Tim Cook (left) and John Browett (right)
  
  Even with Apple reportedly having reversed a number of the staffing changes that brought the company such significant publicity earlier this month, stores are reportedly still subject to directives reducing workshop offerings for customers and specifying policies on staff evaluation and compensation that prioritize profits over the customer experience and employee satisfaction.

  
  

  

  

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